Howtosignalprocessing
What is an example of a demand side platform?
3. Amazon DSP. Advertisers can use the Amazon DSP to buy display and video ads programmatically. Amazon DSP allows brands to reach out to exclusive Amazon audiences on multiple devices such as mobile, desktop, and OTT devices.
What is a demand side ad platform?
DSP advertising is a tool used on the buying side, AKA the advertiser's side, of the transaction when buying advertising impressions. This software allows advertisers to buy media placements across mediums, including display, video, mobile, and even Connected TV, as well as across different publishers.
What is open RTB?
OpenRTB is the communication protocol that enables real-time bidding. It was designed to spur growth in RTB marketplaces by providing an open industry standard for communication and interoperability between buyers and sellers in the digital advertising industry.
